This is a 4-phase workshop series to equip yourself and your marketing team with the most uptrend and solid foundation of digital advertising skills.

#4 Analytics and data review

There is so much data provided from your digital strategy, but it is sometimes daunting to know which data is relevant. This workshop aim to provide you with the understanding of how to view social media, google ads and website data is crucial for understanding the effectiveness of your advertising strategy.

You will learn how to setup and view your data, to understand how to build reports on the useful areas of data and how best to build and develop your digital strategy based on your findings.

• How to analyse Facebook Ads data
• How to analyse Google Ads data
• How to effectively use data to enhance advertising strategy

Who should join:

• Non digital marketers
• Marketing managers
• Small business owners

You can join each workshop individually or in a package. Please select your ticket type accordingly. Full workshop list:

• #1 Facebook Ad Essentials - 22 July, 7 - 8 pm
• #2 Google Ad Essentials - 27 July, 7 - 8 pm
• #3 Content Strategy & Landing pages - 30 July, 7 - 8 pm
• #4 Analytics and data review - 4 August, 7 - 8 pm

About Sophia Nazer

Beginning her career in traditional sales and marketing in the financial sector, she built a well-versed understanding of how to effectively sell and market products and services to a target audience. Then moving to work for a tech academy soon discovered a passion for digital transformation, communication and integration. Now focuses on taking traditional values of sales and communications and add the advanced capabilities of technology.

After many years of working in the digital field, is now experienced in SEO, digital advertising, social media strategy, website building & analytics and email marketing. Striving to help support businesses who want to improve their digital presence and communications with their audience.

About Garage Academy

Garage Academy is Garage Society’s knowledge-sharing platform with a mission to nurture the leaders of the new generation workforce through a wide curation of classes, workshops and community events rooted in innovation and emerging technologies.