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品牌的溫度,決定業務的高度

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road, Wan Chai

Hong Kong

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【品牌的溫度,決定業務的高度】
免費入場 | 語言: 廣東話

品牌管理和人力資源本來是兩個不同的專業範疇,但當企業視員工為最重要的資產,並以此作為各項決策的大原則時,原來可以有效提升品牌的溫度,並在競爭激烈的環境中突圍而出。The Bees創辦人及行政總裁曾錦強(KK Tsang),與你分享如何從4個人開始,以5年時間建立起一家營業額接近2億,員工接近100人,並且年年有錢賺的廣告集團。

曾錦強是資深廣告人,GroupM香港的前任行政總裁,於20127月離開GroupM創立廣告營銷集團The Bees。現時集團內有九家廣告營銷公司,包括The Bread DigitalSecret TourThe Right SideInnermost MobileLab PhenoK2Create & YayMidnight Pictures Noah Workshop,集團業務涵蓋所有營銷服務。除了經營集團業務外,曾先生還是am730晴報的專欄作家。


Branding from Warmth to Strength
FREE ADMISSION | Language: Cantonese

Brand management and human resources are traditionally seen as two independent sectors. However, when entrepreneurs see their employees as their best assets and consider them in making business decisions, they support a firm’s reputation by adding warmth to a brand and allow it to stand out amongst its competitors.

The Bees founder and CEO, KK Tsang, will share how to lead a small firm of 4 employees to become an advertising giant worth around 200 million HKD that staffs close to 100 employees within the span of 5 years with this thesis.

KK Tsang is an advertising veteran and former CEO of GroupM Hong Kong. He left GroupM in July 2012 to set up The Bees, a marketing services group. At present, there are nine agencies under the group, namely The Bread Digital, Secret Tour, The Right Side, Innermost Mobile, Lab Pheno, K2, Create & Yay, Midnight Pictures and Noah Workshop. The group provides very comprehensive marketing services. Apart from running his business, KK is also a columnist in am730 and Sky Post.

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road, Wan Chai

Hong Kong

Hong Kong

View Map

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