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2018 International CRE Awards Dinner Ceremony 15 June

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Crowne Plaza Hong Kong Kowloon East

Tower 5, 3 Tong Tak Street

Tseung Kwan O, Hong Kong


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International CRE Awards Dinner Ceremony 2018

At the CRE Awards Dinner Ceremony 2018, the list of Winners for the 2017 Customer Relationship Excellence Awards (CRE Awards) will be announced. They are selected through a comprehensive balanced score card of self assessment benchmarking, business case presentations, mystery calls, site visits assessment by the judging panel following the Customer Service Quality Standard (CSQS) criteria, public web voting and a final round of judging by a panel of customer relationship excellence experts. Presentations from a selection of the Winners of the CRE Awards 2017 will be given at that time.

The goal of the CRE Awards is to promote service quality and Customer Relationship Excellence in international cities across regions and to recognize governments, companies, business units, teams, and individuals that have contributed to the success of both their customers and the organizations that they serve. Please kindly find the CRE Awards Winners Interview from

Fee Schedule:
1. FREE for Sponsor
2. HKD1,480 for Member or HKD1,680 for non-member

The International CRE Awards has recognized many industry leaders and professionals for their customer centric service innovation. The participants have come from more international cities and business sectors in both corporate and individual categories, all demonstrating their business successes, best practices and insights on CRE.As we witness how CRE Awards winners continue to bring new service levels, quality standards and benchmarks to shape the future directions of business practices, we sincerely hope to join hands with you to bring about more awareness on customer relationship excellence, to create win-win business partnership relationship excellence, and to exploring and shaping the frontier of CRE experience economy.

Why you should join this prestigious international awards:

  1. The CRE Awards offers the most comprehensive assessment and respected international recognitions in Customer Relationshipwith international bodies and business leaders' endorsement. Organizations can review their Customer Service processes, system and strategy to improve Customer Service quality.
  2. The CRE Awards recognition increases and enhances Corporate brand, credibility and image internationally.
  3. Learn the latest innovative CRE practices from the World-Class CRE Leaders and stay ahead of the competition.
  4. Increase customer centricity, perception and confidence in dealing with the organization. Employee will be able to deeply understand the organization operation and consolidate the quality customer experience culture to enhance work efficiency.
  5. Market leaders can learn more world-class customer service best practices in order to establish well-planned company mission and vision for long-term planning of customer centric international Corporate development blueprint.
  6. Continuous improvement opportunities and benchmarking of the organization's Customer Service efforts Customer Service efforts with the oversea and local market leaders through APCSC's CRM Benchmarking program.
  7. Benefit greatly from the best practices and critical success factors from the world-class framework outlined in the Customer Service Quality Standard (CSQS).
  8. Greater focus on Customer Service and Relationship Excellence culture throughout the entire organization.
  9. Increase morale, employee engagement and corporate team spirit at all levels of the organization
  10. Far-reaching promotions and exposure of winners in the entire region through our international media partners, supporting organizations and news coverage.

Some prestigious international winners and members across industries for individual and corporate awards are:

Hong Kong

Standard Chartered Bank, Prudential, MetLife, HSBC, DBS Bank, Fidelity, Bank Consortium Trust, AXA, INVESCO, AIA, HK Electric, HK Tourism Board, HK Observatory, HK Jockey Club, MTR, Hang Lung Properties, Great Eagle, 1O1O, McDonald’s, Disneyland, DHL, HP, Henderson Land, one2free, CSL, QHMS, Ocean Park, Hong Yip, Citybase, Goodwell, Fedex, PCCW, Pricerite, SONY, Wharf T&T, Bonjour, HK Airlines, Prosperity REIT, Hopewell, Sino Property Services, CITIC Telecom CPC, HKT Premier, Touchtech International,Celki

SE Asia

AIA Bhd., RHB Bank Berhad, PT XL Axiata (Indonesia), Advanced Contact Center Co., Ltd. (Thailand), Dialog Axiata (Sri Lanka), Astro Malaysia Holdings Berhad


Manulife, Maybank, RHB Bank, Land Transport Authority, DHL Express, SAP, Sentosa Leisure Group, Starwood Hotel, Singapore Airport Terminal Services, SBS Transit, Singapore General Hospital


Chinatrust Commercial Bank, ING Antai Insurance, Citi Bank, Directorate-General of Personnel Administration, Executive Yuan, Taipei City Government, Chunghwa Telecom, DHL Express, Taiwan Star Telecom, Eastern Home Shopping Network, Chain Sea Information, Taiwan Teleservices


China Post Life Insurance, AEON, China Pacific Life, China CITIC Bank, AIA, China Unionpay, Haier, IBM, Lenovo Services, Microsoft, China Telecom, China Mobile, Shanghai Wheelock Squares, DHL-Sinotrans, PCCW, Hutchison Telecom, Shanghai Forte, CIBONet, Wharf T&T, ZTE,Jiangsu Chengzhong Garden


AXA Life


S.W.I.F.T. SCRL, Eptica


DHL South Africa, Manulife Cambodia

The Customer Service Quality Standard (CSQS) is the CRE Awards International Standard for the judging and assessment framework. With industry support by the CSQS Committee Asia Pacific, the CSQS provides a roadmap for firms to bridge the expectation gap. The goal of the CSQS guidelines is to enhance the CRE Awards best practices for firms to improve their business performance towards Global Leadership, to align the CRE approach throughout the firm, and to improve company-wide integration.

The CSQS was jointly developed by APCSC and experienced researchers lead by Professor George Huang at The University of Hong Kong, striving to assist firms to achieve world class levels of customer relationship excellence. It is a three-dimensional accreditation scoring system that takes into account different dimensions of CRM customer experience management awarded to firms that seek to excel in customer relationship excellence. This includes Level 1: Operation Service Center; Level 2: Proactive Service Center; and the highest, Level 3 Strategic Business Unit.

Last year, 4 firms garnered the CSQS site certificates. They include Hang Lung Properties, Henderson Land Group Property Management Department – Well Born & Hang Yick, Jiangsu Chengzhong Garden and Nexusguard.

We sincerely invite your consideration to take part on the CRE Awards Journey of Transformation. Please also kindly make reference to the following categories with past winners for further consideration.

All Winner list:

You may kindly take a look on our full list of past winners for your easy reference and understanding of CRE Awards.

All Winner list:

or visit our website ( for more information.

CRE Awards Registration

Please kindly advise if you would like to consider planning ahead to participate in the CRE Awards 2015, so that we could update you with the latest events and important dates for your preparation in advance.

CRE Awards Nomination

In addition, you may also nominate other service excellence companies to join the coming CRE Awards from other industries and countries.

As CSQS, the CRE Awards standard world class framework, is required during the CRE assessment criteria for the CRE Awards, the CSQS CCSM Certificate in Customer Service Management certification course or CCSACertified Customer Service Analyst & Auditorcertification course is designed to provide you with clear understanding of the CSQS, best practices of the CRE Leaders to prepare for your company success in CRE. Dont miss the upcoming public courses to be held in Hong Kong:

Certificate in Customer Service Management (CCSM) 20-23 Nov, Hong Kong

Certified Customer Service Analyst & Auditor (CCSA) 20-21 Nov, Hong Kong

CCSM program is endorsed and recognized by the HKSAR Government for CEF (Continue Education Fund) program for reimbursement scheme. Hong Kong residents are eligible apply for reimbursement up to 80% or HK$10,000. For course outline, please refer to Certificate in Customer Service Management (CCSM)

You may also check the most updated schedule with additional information and register at

Onsite CCSM program

Alternatively, you may request APCSC to conduct an onsite CCSM program at your preferred time to have early preparation for the CRE Awards.

Should you have any enquiries regarding CRE Awards or Global Certification Courses, please feel free to contact Mr Alan Poon at (852) 21741428.

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Crowne Plaza Hong Kong Kowloon East

Tower 5, 3 Tong Tak Street

Tseung Kwan O, Hong Kong


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