免費 - Digital Marketing Workshop (Cantonese Speaker)

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免費 - Digital Marketing Workshop (Cantonese Speaker)

數碼行銷獲評為全球10大最搶手職業

By Feva Works IT Education Centre

When and where

Date and time

Friday, April 21 · 7 - 10pm HKT

Location

香港生產力大樓 - 1/F 演講廳一 九龍塘達之路78號香港生產力促進局生產力大樓 Kowloon Tong, KOW Hong Kong

About this event

  • 3 hours
  • Mobile eTicket

全面學習 Digital Marketing, Search Engine Optimization SEO, Keyword Research, PPC Advertising, Search Engine Marketing SEM, Paid Search Marketing, Display Advertising, Google Display Network GDN, Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Targeted Advertising, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization ASO, Email Marketing, Lead Generation, Web Analytics, Campaign Tracking, E-commerce Tracking, Conversion Tracking, SMART Objectives & KPIs, Customer Journey Analytics 等等

數碼行銷獲評為全球10大最搶手職業新冠肺炎疫情對全球就業市場造成巨大衝擊,不少企業在經濟低迷下被迫裁員或減少招聘人手。不過,求職平台 LinkedIn 於2020年7月發表的調查報告,列出全球最搶手的10大職業,數碼行銷從業員(Digital Marketer) 正是其中之一。LinkedIn 指出,這類職業不但未有受疫情影響而減少招募,而且相關職位空缺數量在過去4年保持穩定增長。更重要的是,大家可透過網上學習,獲取數碼營銷職位所需技能,從而獲得工作機會。面對全球企業邁向數碼轉型,數碼行銷模式不斷演進,大家必需持續進修,學習新的數碼營銷技能,才能在這個充滿競爭的時代增加求職優勢。

名師介紹: Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.

About the organizer

Feva Works 科域資訊系統有限公司於2002年創辦,由一群充滿幹勁的電腦專才組成,致力提供電腦培訓服務,教授最新的電腦技術和知識,為大家提供優質、專業及可靠的培訓課程。

無論是網絡工程師課程、多媒體動畫網頁、程式設計、以致辦公室應用軟件,我們都聘請資深資訊科技業內人士教學,務求令學生除了學習到書本知識外,亦能掌握市場的需要,體會導師在實際工作中經驗。

過去 20 年間,我們與不同團體及社會服務機構合作,多次舉辦免費課程及工作坊,透過這類活動讓我們充分發揮企業公民的責任。

本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, H3C, Lenovo, Corel, Prometric, VUE, Certiport, PSI, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續15年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。