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UX Bootcamp for Startups

General Assembly

Saturday, 23 March 2013 from 13:00 to 17:00 (HKT)

UX Bootcamp for Startups

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Workshop Ended $600.00 $22.75

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Event Details

UX Bootcamp for Startups
Saturday, March 23rd - 1:00pm-5:00pm

Do you have a product that isn’t gaining traction and you don’t know why?  Do you know you need to refine UX but you don’t know what that means, or how to do it?  User experience is at the core of any successful business model because if users are willing to use your product, then that directly translates to traction/revenue.  This workshop will walk you through the process of testing and refining your business model by listening to your users and adapting your product quickly and efficiently.  

Student Takeaways:

  • Tools to determine if your business model is meeting your users' needs
  • Actionable ways to get real world feedback to rapidly adapt your product
  • A clear understanding of the process of creating compelling UX
  • A guide for how to hire the right designers and integrate UX expertise within your team



  • None 

Elaine Ann is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy based in Hong Kong that help companies strategize, research, and design innovative products and services for the China market. Her clients range from multinational companies to Asian companies to Startups including: Hewlett Packard, P&G, BMW DesignWorksUSA, Herman Miller, Hyatt Regency, CNN, Bissell, Emerson Process; Asian clients such as OSIM, Changhong, Lan Kwai Fong Group, Hong Kong Post Office; to Startups such as: GoAnimate, iMerchants, AirGini, Wisers etc.  Elaine is also the Vice Chairman of the Hong Kong Designers Association (HKDA) and an active member of the Interaction Design Association (IxDA) in Hong Kong.  She is also the design curriculum advisor for both the Hong Kong Polytechnic University School of Design and the Hong Kong Design Institute as well as a visiting lecturer at the Hong Kong Polytechnic University School of Design.


About The Hive: The Hive is a premier members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. General Assembly has partnered with The Hive to bring you classes/workshops in early 2013.  More information about the space here.


Questions? Check out our FAQs

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Do you have questions about UX Bootcamp for Startups? Contact General Assembly

When & Where

The Hive, 21/F
23 Luard Rd
Wan Chai
Hong Kong SAR China

Saturday, 23 March 2013 from 13:00 to 17:00 (HKT)

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General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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UX Bootcamp for Startups
Wan Chai Events Course

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