Using UX to Validate Your Business Model
Saturday, January 19th - 1:00pm-5:00pm
Do you have a product that isn’t gaining traction and you don’t know why? Do you know you need to refine UX but you don’t know what that means, or how to do it? User experience is at the core of any successful business model because if users are willing to use your product, then that directly translates to traction/revenue. This workshop will walk you through the process of testing and refining your business model by listening to your users and adapting your product quickly and efficiently.
- Tools to determine if your business model is meeting your users' needs
- Actionable ways to get real world feedback to rapidly adapt your product
- A clear understanding of the process of creating compelling UX
- A guide for how to hire the right designers and integrate UX expertise within your team
Elaine Ann is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy based in Hong Kong that help companies strategize, research, and design innovative products and services for the China market. Her clients range from multinational companies to Asian companies to Startups including: Hewlett Packard, P&G, BMW DesignWorksUSA, Herman Miller, Hyatt Regency, CNN, Bissell, Emerson Process; Asian clients such as OSIM, Changhong, Lan Kwai Fong Group, Hong Kong Post Office; to Startups such as: GoAnimate, iMerchants, AirGini, Wisers etc. Elaine is also the Vice Chairman of the Hong Kong Designers Association (HKDA) and an active member of the Interaction Design Association (IxDA) in Hong Kong. She is also the design curriculum advisor for both the Hong Kong Polytechnic University School of Design and the Hong Kong Design Institute as well as a visiting lecturer at the Hong Kong Polytechnic University School of Design.
About The Hive: The Hive is a premier members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. General Assembly has partnered with The Hive to bring you classes/workshops in early 2013. More information about the space here.
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