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Transmedia, Hollywood 4: Spreading Change

UCLA TFT Department of Film, Television and Digital Media

Friday, April 12, 2013 from 9:00 AM to 6:00 PM (PDT)

Transmedia, Hollywood 4: Spreading Change

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Public   more info Ended $40.00 $3.19
Faculty/Student   more info Ended $10.00 $1.54

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Event Details

UCLA School of Theater, Film, and Television,
USC Annenberg School of Communication &
USC School of Cinematic Arts

Transmedia, Hollywood 4:
Spreading Change

Presented by The Andrew J. Kuehn, Jr. Foundation

Friday, April 12, 2013
James Bridges Theater, UCLA

9:00 am – 6:00 pm

Followed by Reception

Transmedia, Hollywood is a one-day public symposium exploring the role of transmedia franchises in today's entertainment industries. Transmedia, Hollywood turns the spotlight on media creators, producers and executives and places them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies to provide an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. Transmedia, Hollywood is co-hosted by Denise Mann and Henry Jenkins, from UCLA and USC, two of the most prominent film schools and media research centers in the nation.

Transmedia, Hollywood 4: Spreading Change

Transmedia entertainment has been advanced within the Hollywood system primarily through a logic of promotion, audience building, and engagement, offering the ideal tools for capturing the imagination of networked audiences through the creation of immersive and expansive imaginary worlds. As transmedia has spread around the world, especially to countries with a much stronger tradition of public media, these same practices have been embraced as a means not of building fictional realms but of spreading change throughout the world.

9:00—9:10 am:

Welcome and Opening Remarks – Denise Mann & Henry Jenkins

9:10—11:00 am:

Panel 1 Revolutionary Advertising: Cultivating Cultural Movements

11:10 am—1:00 pm:

Panel 2 Transmedia For a Change

1:00—2:00 pm:


2:00—3:50 pm:

Panel 3 Through Any Media Necessary: Activism in a DIY Culture

4:00—5:50 pm:

Panel 4 The e-Entrepreneur as the New Philanthropist

6:00—7:30 pm:


For full schedule and panelists, please go to

Have questions about Transmedia, Hollywood 4: Spreading Change? Contact UCLA TFT Department of Film, Television and Digital Media

When & Where

James Bridges Theater
200 Hilgard Avenue
Los Angeles, CA 90024

Friday, April 12, 2013 from 9:00 AM to 6:00 PM (PDT)

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