Effective Contact Management
Wednesday, March 13th from 7:00 pm - 8:30 pm
Your contact database is arguably your most precious asset, but it can't realize its full potential unless it is properly organized, managed, and tracked. In this class, we will cover various tools and methods that will help you create a comprehensive contact management process. You will learn how to make the most out of your business contacts by effectively using programs like Mailchimp and Social Media to track e-mail campaigns, lead generation, and conversion rates.
- Identify and evaluate various tools/methods to manage your contact database
- Understand how Mail Chimp integrates contact management and e-mail campaigns
- How to market to targeted contacts via Social Media
Art Lee is a seasoned digital marketer with extensive experience in leading and managing technical projects across APAC and U.S. He has both extensive technology and business skills which are both required to effectively manage any digital marketing campaign and to ensure business objectives are met. The skills that are most valued by clients is his ability to listen and to create solutions.
About The Hive: The Hive is a premier members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. General Assembly has partnered with The Hive to bring you classes/workshops in early 2013. More information about the space here.
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