How to Create and Launch a Hit Mobile App
Saturday, March 16th from 11:00 am - 1:00 pm
Creating a hit mobile app requires a near perfect storm of use-case, usability, virality, PR and marketing. A great product with no marketing has little chance to rise to the top in today’s hyper competitive market. Conversely, all the PR and buzz in the world won’t save a product that doesn’t fit a market need or suffers from a complex UI. In this course we’ll break down the steps and best practices. With concrete takeaways and learnings from first hand and other case studies, this class will teach you how to increase your chances of making it to a million users and beyond.
- A solid foundation of the different components that make up success on the appstore
- An understanding of best practices across iOS, Google Play and Amazon marketplaces
- Practical steps you can take away and apply tomorrow to your own startup
It is recommended that you bring your own tablet/mobile device to class, but it is not required.
Simon Newstead is CEO, Co-founder and app designer at Frenzoo. Frenzoo is the leader in 3d lifestyle games on mobile, with its Me Girl™ series. He's an advocate of fun, creative and inspiring games with emotional impact. Prior to founding Frenzoo, Simon ran the emerging tech group for Asia at Juniper Networks and is originally from Australia, spending his time now both in US and Hong Kong and Hong Kong where development is based.
About The Hive: The Hive is a premier members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. General Assembly has partnered with The Hive to bring you classes/workshops in early 2013. More information about the space here.
Questions? Check out our FAQs.
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