Building a successful E-commerce business: Weekend Warrior Edition

Nov 28: 7-9 pm

Nov 29: 9-6pm

A lot of entrepreneurs and startups are fascinated with e-commerce. While it seems fairly simple to setup an e-commerce website, running the business is a different game altogether

After this workshop series you will have a great understanding what running an e-commerce business is all about. You understand what strategic options you have, how to market and drive traffic to your e-commerce site, how to make visitors buy your stuff, how you master your metrics and manage the website development.

You will not only have much more knowledge about how e-commerce actually works, but you have also gained a lot of technical skills which makes it possible for you to actually run your own e-commerce business.

Workshop Series

Workshop 1 (Friday evening, November 28, 7-9 pm) - Nishant Kapoor

Intro to E-commerce - What is E-commerce, how does it work, what 'strategic' options do I have? What platforms can I use?

Workshop 2 (Saturday morning, November 29, 10-12 pm) - Vishwas Khattar

Get 'em and keep 'em - Digital marketing for E-commerce sites. Driving traffic to your site, use SEO/SEA, use Facebook advertising

Workshop 3 (Saturday afternoon, November 29, 1-3 pm) - Kristin Low

Getting into the flow - UX for E-commerce, how to make your 'customer journey' work for you, using standard and custom e-commerce platforms.

Workshop 4 (Saturday afternoon, November 29, 4-6 pm) - Nishant Kapoor

Hands on - Business modelling for e-commerce business, tracking analytics and metrics for ecommerce, conversion optimization, customer retention

Drinks and Networking (Saturday afternoon, November 29, 6 - 7 pm)